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WHILE many others are struggling and even closing, one
of Canada’s largest Christian bookstores is embarking on a major
upgrade.
The groundbreaking ceremony took place May 15 for a $1
million expansion which will add more than 5,000 square feet to the House
of James’s retail space – and will mark a tweaking of the
store’s philosophy.
The groundbreaking came in the midst of a sale marking
the 35th anniversary for a bookstore which started as a coffee house
ministry in Mission, and later moved to Abbotsford – the so-called
‘Bible belt,’ of B.C.
The centrepiece of the expansion is an enlarged coffee
shop which will seat about 70 people, and will have a stage offering live
music every weekend.
Lando Klassen, along with his wife Kathy, owns and
manages the store. He says the venue will also be used for a variety of
events: comedy nights, art shows, lecture series, book signings,
talks by authors, book discussion clubs and parenting seminars. He also
hopes to host events for the whole community, such as all-candidates’
meetings during local elections.
Klassen sees the revamped store as “a community
gathering place. We want to develop a place that has more reasons to come
to, than just to buy a book.”
While the store has a loyal customer base, “the
biggest challenge is attracting the 18 to 30 crowd.” Klassen says
this is the same challenge many churches face.
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For this younger generation, the expanded coffee shop
will offer food and entertainment – somewhere to go on a Friday night
other than the movies.
He wants the store to be “a welcoming place for
seekers.”
The store grew out of an outreach coffee house ministry
started by a group of young people and pastors in Mission, B.C. in 1970.
The ministry morphed into The House of James Jesus Book
and Record Shop in 1973 – a tiny store with a suite in the back where
Klassen and several friends lived.
The name was taken from the book of James in the Bible,
where the theme of putting faith to work is emphasized.
The bookstore moved to a larger rented retail space in
Abbotsford in 1983.
The revamped coffee shop is not exactly a return to the
store’s roots. Klassen says, “The first coffee house was a
mission, to spread the gospel. Now it is a business that has a mission
through what we sell, encouraging people in their walk with God.”
Besides the coffee shop, the expanded store, which
should be ready by October, will include more room for books.
The youth section will triple in size, and there will
be more room for children’s books, Bibles, general books, gifts and
other items.
– Jim Coggins
June 2008
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